Ad Funnel Model
Leads → Presented → Closed → Revenue
Drag the sliders to model outcomes at different volumes and conversion rates.
Leads / Messages
5,000
0 – 10,000 inbound messages / leads
Product Presented
40%
Share of leads where the product is actually presented
Close Rate
20%
Share of presented leads that convert to a sale
Cost per message
Applied to every lead / message
₨/msg
Funnel breakdown
Leads / Messages5,000
Product Presented2,000
Closed Sales400
Revenue
₨ 720,000
Total ad spend
₨ 250,000
Net profit
₨ 470,000
